E-mail was ranked among the many high three most impactful advertising channels by almost 80% of respondents who accomplished our 2021 State of Email survey. However 70% of them additionally mentioned their e-mail workload had elevated–and 45% are contending with extra last-minute e-mail modifications than they’ve up to now.
It’s possible you’ll not have full management over all of the calls for positioned in your e-mail advertising crew–however you may give attention to methods to optimize your e-mail workflow to realize extra management over how a lot time, sources (and frustration) creating impactful campaigns can in any other case take.
Learn on for a number of methods your crew can use Litmus to streamline your e-mail workflows and get the total worth out of all of the know-how instruments your groups depend on to create, assessment, approve and ship your advertising emails.
Make it simple for crew members entry the options they want
Litmus capabilities span email design, improvement, email testing, email collaboration, assessment & approval, and marketing campaign measurement. However totally different members of your e-mail advertising crew will use totally different capabilities primarily based on the function they play in your e-mail program.
Members of your Litmus account could be given totally different privileges and entry to totally different Litmus options to make collaborating seamless. (Permissions and roles fluctuate primarily based on the Litmus plan sort you employ).
For instance:
- Enterprise customers can assign “Reviewer” entry to those that have to view current emails, spam exams, and marketing campaign ends in Litmus Email Analytics. They’ll additionally assessment, depart feedback and approve utilizing Litmus Proof–however can’t delete or modify something within the Litmus account.
- Alternatively, an individual with “Code Editor” entry has read-only entry to the Design Library, so they can not can’t create, edit, or delete Templates, Partials, or Snippets. However, they will nonetheless edit code elsewhere in Litmus.
Customizing Litmus entry primarily based on every crew member’s function on the e-mail advertising crew can eradicate the potential for error and streamline your processes from begin to end. Your crew members can have entry to the instruments they should full their respective duties rapidly, with out getting slowed down with performance they don’t want.
Benefit from Litmus integrations
If you integrate Litmus with your existing tech stack (together with e-mail service suppliers (ESPs), widespread code editors, and different productiveness instruments like Slack and Trello), you may immediately construct effectivity into your e-mail workflow. And with our newly launched Integrations Marketplace, it’s by no means been simpler to search out and handle the integrations which can be accessible primarily based in your ESP or advertising automation platform (MAP)–and activate them from one location.
In case your crew interplay can be restricted or sporadic, the best approach to incorporate Litmus into your crew’s venture administration software program is with hyperlinks. Attaching Litmus hyperlinks to a selected activity makes it simple for everybody to get to the best spot in Litmus, whereas offering context for the remainder of the venture.
It’s also possible to select to ship parts of email testing with hyperlinks highlighting explicit points.
Producing public share hyperlinks for Builder information/Proofs may also streamline your e-mail workflow. (and keep away from the forwards and backwards conversations when somebody didn’t get a hyperlink, or can’t entry it!)
Tailor e-mail workflow processes primarily based on the place your crew builds
Does your crew’s e-mail workflow contain constructing emails inside Litmus–or exterior of it? Our clients fluctuate through which path they use, and the e-mail workflow processes will fluctuate primarily based on the place the “supply of reality” for e-mail code resides.
Beneficial e-mail workflow in case your crew builds inside of Litmus:
- Sync every new e-mail to your ESP as quickly as you create it in Builder. Any modifications made to a synced email in Litmus replace in your ESP. Setting it up first means you don’t want to fret about it later.
- Construct out your design library. The design library homes your crew’s templates, partials, and snippets. Educating your crew to make use of these will save treasured time and be useful do you have to ever move to a new ESP.
Beneficial e-mail workflow in case your crew builds exterior of Litmus:
- Emphasize utilizing take a look at e-mail addresses. Take a look at e-mail addresses are the way you’ll ship emails into your account for high quality assurance testing. Utilizing the best take a look at e-mail deal with will make everybody’s life simpler.
- Use a Wiki to doc e-mail information and templates. In case your crew doesn’t use Litmus as your major design library, you may nonetheless hyperlink to Litmus in your documentation. At Litmus, we maintain monitor of all our templates, snippets, partials, with a Google Sheet. This helps us maintain monitor of the place they’re carried out, in the event that they’re sync’d with our ESP, after they had been final up to date and hyperlinks to the information in Litmus Builder. Including these hyperlinks raises Litmus’ visibility within the crew and permits us to rapidly find and make modifications as wanted.
Perceive (and use!) Litmus e-mail exams
E-mail consumer apps update about every two days, so testing each e-mail is important to verify expectations match actuality with each message you ship. For many groups, sending a take a look at e-mail to your self, your crew, or your shareholders is a regular a part of e-mail workflow. However, crew members who present the ultimate examine and seal of approval on an e-mail can rapidly get overwhelmed with scattered variations and feedback.
With Litmus, every account has designated Litmus e-mail addresses to ship take a look at emails. As an alternative of making a brand new e-mail in Litmus, your crew can ship an e-mail draft to the Litmus take a look at deal with, so as to add the e-mail to your account. Through the use of a distinct sort of take a look at deal with, you may make certain your e-mail is attributed to the proper crew member or organized within the appropriate folder rapidly and simply.
Listed here are a few of the take a look at deal with sorts your crew ought to know:
- Private take a look at e-mail addresses. Every person has an e-mail deal with, which is helpful for monitoring who created and despatched which emails.
- Challenge-specific take a look at e-mail addresses. Tasks and folders maintain every little thing in your Litmus account organized, and every has a chosen Litmus e-mail deal with. Sending emails to those addresses routinely kinds drafts into the proper spot.
- Utilizing Litmus capabilities to check e-mail addresses. For those who’re testing and enhancing a single e-mail, ship a take a look at with the deal with for that message inside Litmus Test or Litmus Proof. That manner, the brand new model will overwrite the earlier model as an alternative of getting a number of copies of the identical e-mail floating round.
Discovering the proper e-mail workflow is an artwork and a science, however discovering your stride can have main advantages. Want some inspiration? Find out how Litmus buyer VSP was in a position to save 100 hours per month by streamlining e-mail processes.
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Pixel good, each time. Integrating Litmus into your e-mail workflow helps your emails be pixel-perfect with each ship—guaranteeing they’re on-brand and error-free, each time. |
This text initially revealed on November 11, 2020. It was up to date to incorporate extra info on August 5, 2022.
