Q: What platform is best to trace my gross sales group and measure efficiency, Pipedrive, HubSpot or Salesforce?
On the floor, the very best instrument seemingly varies primarily based on the scale of your organization:
- Pipedrive is #1 for very small companies
- HubSpot has damaged out and is powerful in SMBs, particularly these utilizing HubSpot for advertising and marketing automation as effectively
- Salesforce dominates the enterprise
- I see increasingly start-ups utilizing Notion as a fundamental CRM, too.
- After which are different vertically-specialized and area of interest distributors that do nice issues as effectively.
However … the reality is none of this issues.
What issues is utilizing the CRM your VP of Gross sales is used to, and needs to make use of.
When you don’t, you’re imposing a big tax on the group.
Let your VP of Gross sales select. Belief me. It’s their instrument.
The identical goes together with your VPM and your core advertising and marketing automation resolution.
crm picture from here
Revealed on August 4, 2022