In 2021 B2B entrepreneurs have continued to seek out artistic new makes use of of social media advertising because the advertising world has continued one other 12 months exploring uncharted territory. We’ve been lucky to function many glorious articles on our weblog over the 12 months that discover how B2B entrepreneurs are using social media advertising to construct new ranges of success.
We’re lucky to have a wealth of gifted B2B advertising professionals contributing to the TopRank Advertising weblog — which can have a good time its nineteenth 12 months in 2022.
The experience our group has acquired in serving to a few of the high manufacturers on this planet together with Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a variety of selling applications has usually made it right here to our advertising weblog. To assist our weblog group develop its social media advertising data, we’re thrilled to supply our annual record of the most well-liked social media advertising posts of 2021.
The social media advertising articles that had been our hottest of the 12 months are listed beneath, and we hope they may aid you ask the appropriate questions and proceed to offer best-answer options to the challenges we’ll all proceed to face in 2022.
We give many because of you — our devoted readers, for persevering with to make the TopRank Advertising weblog a go-to B2B advertising useful resource.
Our Most In style Social Media Advertising Posts in 2021:
1. Traffic’s Black Hole: What B2B Marketers Need To Know About Dark Social — Lane R. Ellis
Whereas darkish social isn’t new, the measurement challenges it presents could also be rising in scope, as entrepreneurs are going through a brand new black gap the place attribution information was as soon as accessible, within the type of disappearing net browser cookie information and a rise within the variety of of us utilizing ad-blocking know-how.
In the most well-liked social media advertising put up of 2021 on our weblog, I took a have a look at the present state of darkish social and what B2B entrepreneurs have to know relating to managing and integrating unattributable website customer site visitors.
“Word-of-mouth remains one of the most effective and natural marketing drivers. The person who shares a link to a loved one has already qualified that potential lead, and in doing so has become a champion of your brand.” — Sanjay Sarathy Click To Tweet
2. 10 New Insights B2B Marketers Need To Know About LinkedIn In 2021 — Lane R. Ellis
In our second hottest social media advertising put up of the 12 months, I shared perception into the spectacular assortment of recent options that LinkedIn* has rolled out in 2021.
From new firm web page choices to LinkedIn Dwell and the traits of partaking B2B artistic, this put up takes a stare upon what B2B entrepreneurs have to know in regards to the newest LinkedIn options.
3. Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack — Lane R. Ellis
How can B2B entrepreneurs enhance their content material in refreshing new methods, and in addition add to their stack of selling expertise?
These 10+ new and up to date instruments can improve your B2B advertising stack, from digital imaging and video to information insights and extra, and in our third hottest social media advertising article of the 12 months I take a detailed have a look at every, together with:
- Google’s Space 120
- Key phrase Insights
- Fili Wiese
Check out a few of these useful instruments for right this moment’s busy entrepreneurs, to assist refine and increase your B2B advertising technique now and into our post-pandemic future.
“B2B marketers can create great content by combining existing tools in new ways, building digital assets that sing a unique song that will help brands weave stories that truly stand out.” — Lane R. Ellis @lanerellis Click To Tweet
4. 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers — Lane R. Ellis
With its newest updates together with full-length articles for pages, profile scores and evaluations, LinkedIn Dwell Occasions, a brand new LinkedIn Studying Hub skill-building platform, and new options for accessibility, LinkedIn has made it simpler than ever for B2B entrepreneurs to create significant engagement on the world’s greatest skilled enterprise community.
Within the fourth hottest social media advertising put up of 2021, I have a look at 5 key new LinkedIn options and the way they’ll have an effect on B2B entrepreneurs.
“Creating a service page on LinkedIn helps users and businesses make the services they provide more discoverable both on the platform and through third-party search engines.” — Lane R. Ellis @lanerellis Click To Tweet
5. How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing — Lee Odden
How can B2B manufacturers increase confidence in live-stream video, podcast and Clubhouse advertising?
In our fifth hottest social media advertising put up of the 12 months, our CEO Lee Odden explores efficient common social media truths and the way partnering with influencers who perceive revolutionary content material codecs creates extra related, significant and efficient B2B content material advertising experiences.
“Working with external industry influencers not only validates the brand’s message on those innovative content platforms and formats. but it also helps build the trust that is so desperately needed between consumers and brands.” @LeeOdden Click To Tweet
6. Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media — Lee Odden
How can senior executives use social channels to successfully deliver their groups and prospects collectively to boost enterprise?
In our sixth hottest social media advertising put up of the 12 months, Lee spoke with Sarita Rao, president of built-in and accomplice options of AT&T, in an interesting episode for the second season of our Inside B2B Affect present, accessible to look at, or to study from in handy podcast format.
Highlights of this episode of Inside B2B Affect with Sarita embrace:
- What ready Sarita finest for her present management function
- How social media engagement has impacted her profession
- Recommendation for B2B executives on changing into extra social on-line
- Recommendation for girls who aspire to senior enterprise management roles
- Insights into collaboration instruments and know-how for interacting with present and potential prospects
- Recommendations on making connections with staff extra human
- How Sarita helps to redefine buyer expertise at AT&T
- An instance of what actual human dialog and interplay seems like in right this moment’s enterprise world
- The significance for right this moment’s fashionable gross sales or advertising leaders to be energetic on social channels
7. 5 More Handy Tools For 2021’s Busy B2B Marketers — Lane R. Ellis
Have you ever tried all 5 of those useful advertising instruments and platforms to assist streamline your busy 2021 B2B advertising efforts?
In our seventh hottest social media advertising put up of the 12 months, I check out extra instruments for busy entrepreneurs and a number of other new social media platforms poised to rise through the 12 months forward, all to assist refine and increase your B2B advertising technique, together with:
Sorting by lists of the seemingly limitless variety of accessible advertising instruments and platforms could be irritating, and we put this assortment collectively so to skip the search and get proper into the instruments you should use that can assist you create unforgettable B2B advertising tales.
8. 5 Tips for Promoting B2B Content Co-Created with Influencers — Debbie Friez
In our eighth hottest social media advertising article of the 12 months, our influencer advertising supervisor Debbie Friez reveals how working with influencers creates an incredible alternative to co-create and co-promote content material for B2B manufacturers.
That can assist you get essentially the most out of your funding in content material collaborations with influencers, Debbie shares 5 useful suggestions to boost your social media posts, and reveals how the dear content material your influencers have helped you create will higher attain, interact, and encourage your prospects.
9. Live Now: 5 B2B Brands Winning With Live-Stream Content — Lane R. Ellis
How are high B2B manufacturers harnessing the facility of live-streaming content material to construct social media viewers engagement?
In our ninth most-popular B2B social media advertising put up of the 12 months, I share useful real-world examples from SAP*, Vimeo, Eaton, Oracle*, and SAS Software program — together with how B2B entrepreneurs can get essentially the most from live-streaming.
Over the course of the pandemic, live-streaming occasions have catapulted onto our screens and into many new areas of our enterprise lives, and as 2022 looms, there’s no signal that live-stream content material utilization will dissipate. There’s no higher time to study live-streaming finest practices from the highest manufacturers examined on this article.
10. Social Significance: Why B2B Brands Value Social CX & Are Spending More — Lane R. Ellis
Why are B2B manufacturers putting higher worth on social media and spending extra on social buyer expertise (CX)?
B2B manufacturers are doubling down on the worth of social media advertising and reaping the accompanying advantages of social CX. Within the tenth hottest social media advertising article of the 12 months, I have a look at why, with recent perception from a number of data-backed advertising studies.
New digital advertising analysis reveals why B2B manufacturers are discovering a renewed ardour for the increasing advantages of social media, and why they’re changing into extra prepared than ever to spend extra for the aggressive benefits that social CX presents.
Thanks TopRank Advertising Readers
There you will have it — a diversified and insightful number of our 10 hottest social media advertising posts from 2021.
We revealed many different posts this 12 months particularly about social media advertising, a practice we’ll proceed in 2022, so keep tuned.
Please tell us which social media advertising subjects and concepts you’d prefer to see us give attention to for 2022 — we’d love to listen to your solutions.
Many thanks to every of you who learn our weblog frequently, and to all of you who touch upon and share our posts on the TopRank Advertising social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.
*LinkedIn, SAP, and Oracle are TopRank Advertising shoppers.