Mirelia Networks Evaluation – Intro
When you have any pores and skin within the courting recreation – and by that I imply you like to advertise courting affords – then it is advisable try Mirelia Networks.
Mirelia Networks is a self serve demand aspect platform with a excessive quantity of high-quality members space courting site visitors.
The staff behind Mirelia Networks have over 10 years of expertise in affiliate marketing online and are extremely expert in digital advert tech options that may skyrocket your ROI.
So let’s break down the stats.
The community at present has 1.5 billion month-to-month impressions and 30 million clicks monthly.
They’ve 1.5 million every day customers in over 20+ tier 1 GEOs, throughout a community of their very own unique members’ space websites.
This interprets to a excessive quantity of extremely changing site visitors from direct sources (members space) and, as there’s no fee paid to publishers, associates can get increased payouts and premium grownup site visitors at reasonably priced charges.
The overwhelming majority of Mirelia’s site visitors is cellular, with 90% of all site visitors coming from cellular customers and the remaining 10% of site visitors being equally break up between desktop and tablets.
This makes Mirelia one of many largest sources of site visitors within the grownup courting trade. Couple this with a formidable companions’ community that’s solely set to develop in energy and quantity, and it’s straightforward to see how Mireila Networks has change into such a robust advert tech resolution for courting associates and advertisers worldwide.
If high-quality grownup courting cellular site visitors from Tier 1 GEOs is excessive in your listing of priorities, then it’s time you checked them out!
Getting began with Mirelia Networks
Registering an account with Mirelia Networks is fast and simple.
Merely click on on the Advertisers tab on the Mirelia web site homepage after which Register Now.
When you’ve stuffed within the quick type and confirmed your account by way of e-mail you’ll have the ability to log in to their self serve platform (DSP).
The welcome space seems clear and crisp, with a format that’s functionally designed and simple to navigate.
The remainder of the platform seems each bit pretty much as good because the welcome display screen, and the latest redesign goes extra than simply pores and skin deep.
You’ll discover the DSP has an intuitive format, that’s snappy and responsive. The admin panel is quick and flows seamlessly from one display screen to the following.
As soon as the welcome display screen reveals itself you’ll see three choices:
- Add funds
- Create a marketing campaign
You can even entry these similar screens by clicking the corresponding menu hyperlinks on the high of the web page.
Funding Your Account
Earlier than you create your first marketing campaign you’ll must fund your account.
One of many nice issues about Mirelia is you could begin small.
The minimal top-up quantity is simply $30 if utilizing debit or bank card, and $50 for Paxum, and ePayments or wire switch on request.
It solely takes a number of seconds to top-up and also you’ll be up and operating very quickly in any respect.
When you can deposit the minimal quantity it’s advisable to bump this up should you wanna give the platform a good probability and take a look at all of the choices obtainable.
There’s even a handy funds historical past tab the place you may see all of your previous funds in a single place.
Keep in mind that if you’re utilizing the managed marketing campaign choice you have to to have ample funds in your stability to cowl prices.
Setting Up Your First Marketing campaign
So now let’s get to the enjoyable half – making a marketing campaign.
Mirelia works a bit in a different way from different DSPs you might be used to working with.
The distinction is in the best way that Mirelia targets audiences and the way that is mirrored within the marketing campaign arrange.
Solely energetic campaigns will likely be seen and you may search by title or type by all, energetic, or disabled campaigns.
This lets you see your greatest performing campaigns and discover out which of them are working greatest to your affords. That is particularly helpful should you create a excessive variety of campaigns.
Use the location filter to view all campaigns with the identical placement or see which verticals are figuring out greatest for you utilizing the vertical filter.
Now click on on create a marketing campaign. On this display screen you’re solely gonna see the CPC choice. You possibly can verify the desk of minimal CPC charges within the assist part for bid suggestions to your placements.
That is one of the best place to start out for cellular show site visitors to advertise your courting affords.
For CPM bidding you’ll want to talk along with your account supervisor.
We suggest doing this as a matter after all, as they’ll actually provide help to with organising your campaigns to get one of the best site visitors to your affords.
With CPM bids you need to use the next verticals:
- Grownup Paysite and VOD
- Leisure and Media
- Software program / Functions
- Video games
- Survey / Sweepstakes
- Intercourse Toys
With each bidding fashions, you get state-of-the-art safety and 24/7 assist however you might have to attend a bit longer for the approval course of with CPM if you’re importing your personal banners.
You can even cease or pause your marketing campaign at any time to make adjustments.
The marketing campaign creation is break up into two components – Concentrating on and Landers.
The explanation for this can change into clear as we go on.
For now, let’s run by the concentrating on choices.
Concentrating on and Segmentation
Mirelia makes use of high-performing creatives in reference to the platform’s good concentrating on choices.
This provides advertisers a sensible option to get cost-effective site visitors and present the appropriate adverts to the appropriate consumer on the proper time.
The concentrating on choices are a mirrored image of this and embrace some distinctive options.
Right here’s the way it seems:
- Machine kind
- Marketing campaign frequency cap (per consumer)
- Every day cap (clicks)
- Every day cap refresh timezone
- Complete marketing campaign cap (clicks)
- Spending cap (USD per hour)
- PPC charge (USD)
- Product area
- Area frequency cap (per consumer)
A few of these like title and Geo are gonna be fairly self-explanatory however others you might must familiarize your self with first.
So first select a marketing campaign title. You’ll want one thing distinctive and particular, particularly if you’re utilizing the splits characteristic to search out it in a while.
In the event you’re utilizing the CPC mannequin you solely have one vertical, which is courting.
One of many large variations between Mirelia and different platforms is the best way they section customers. The drop-down menu for that is as follows:
- $ Inexperienced
- $$ Purple
- $$$ Blue
- $$$$ Yellow
- $$$$$ Purple
- $$$$$$ PPS
- C Backfill
So what is that this insanity?
Nicely, truly, it’s fairly easy.
To maintain the site visitors high quality excessive and assist with consumer segmentation, Mirelia assigns customers a particular tag.
These tags relate to buyer buy loyalty.
With Mirelia, there’s no overlap between segments and advertisers can verify the assistance part for worth estimates on every section.
So whenever you’re creating your campaigns you’ll need to take a look at totally different segments to search out out which of them convert to your provide.
The best approach to do that is to create two equivalent campaigns and simply change one factor – on this case the section. Take into account that some segments will value greater than others, so that you’ll must maintain an in depth eye in your advert spend.
For the frequency cap per consumer you may select no matter you want, however remember the fact that Mirelia will solely present 3 adverts per consumer per day so in order for you the freshest customers you should definitely maintain this low.
Now you’re gonna see one other large distinction known as Splits. Splits are the power to check site visitors sources throughout equivalent campaigns.
You possibly can run break up checks for as much as 5 variations of a marketing campaign together with segmentation, bids, and landers. This will provide you with 20% of the allotted funds throughout all of your splits which you’ll be able to later regulate based mostly on efficiency stats.
It’s additionally value noting that the site visitors doesn’t overlap, so that you’ll solely obtain distinctive customers for every break up.
To see this in motion let’s check out the Landers tab.
Landers and Site visitors
Mirelia takes an modern strategy to landers.
In contrast to most DSPs which ask you to add your personal creatives, Mirelia has these already built-in.
That is nice information for associates utilizing Smartlinks and is a good time saver.
So how does this work?
Every lander is particularly chosen for its excessive CTR worth. This implies you don’t have to check this your self because the work has already been performed for you.
These in-house excessive performing swimming pools of creatives work along with good concentrating on to maintain the standard of landers on the community excessive.
There’s the same vary of creatives on provide for CPM bidding, with the distinction right here being you could additionally add your personal banners if utilizing CPM campaigns.
Mirelia can be distinctive in that it solely works with show site visitors – banners, native, and interstitial.
These are proven in varied zones throughout Mirelia’s community of direct websites and managed by the good concentrating on advert tech.
The way in which the system works is as follows: Utilizing good concentrating on, impressions are exhibited to the viewers utilizing RTB advert tech. The platform then selects the best bid and selects one of the best advert spot for the impression.
As soon as the consumer clicks the banner they’re proven an interstitial web page the place they’ll register for push notifications. After 3-5 seconds the consumer is directed to the clicking URL.
The entire course of makes positive all obtainable stock is stuffed and it repeatedly delivers high-quality site visitors to your affords.
You’ll pay extra for the precedence site visitors which consists of the freshest customers and affords with traditionally excessive EPC.
Backfill orders value much less however these will solely be proven to customers who’ve already clicked on precedence adverts. Chances are you’ll actively select backfill if you’re utilizing smartlinks as these routinely choose one of the best provide for the consumer – no matter whether or not they have seen that supply beforehand.
Understanding this technique will help you to handle your bids successfully.
So now, let’s put the break up take a look at into motion utilizing the pre-built landers.
First, you create two equivalent campaigns.
Subsequent, assign the lander greatest suited to your provide. You possibly can preview the landers from the landers part. Attempt to choose one with a excessive CTR that matches the vertical: courting or mainstream.
Now you may select your break up. In case you are utilizing just one break up, then this can obtain 20% of the site visitors. If you choose two splits, you’ll obtain 40% of the site visitors, and so forth as much as 100%.
Monitoring and Optimization
After getting arrange and saved and activate your marketing campaign you might be prepared to start out testing the site visitors and concentrating on and start the optimization course of.
Mirelia integrates with most tracking platforms making optimizing your campaigns straightforward.
Whereas it’s advisable to make use of your personal tracker, it’s vital to not overlook the statistics tab.
This will provide you with prompt report era for any campaigns that you’ve got operating in addition to real-time statistics.
Following on from the break up talked about above, you are actually prepared to start out monitoring this in your campaigns.
Merely assign your break up worth to your tacking hyperlink utilizing a predefined parameter eg, &utm_term = mirelia_split1.
Then, after getting let this run for a day merely analyze the outcomes utilizing your tracker and regulate your bids accordingly, giving extra weight to the profitable break up.
On this approach you may increase your ROI and improve quantity to the profitable marketing campaign.
It’s best to now have every part it is advisable get started with Mirelia.
Nonetheless, there’s a few tremendous helpful guides within the assist tab so I like to recommend additionally checking these out to fully familiarize your self with the way it all works.
You’ll additionally want the assistance tab for the CPC estimates.
In the event you wanna promote the platform and get 2.5% fee for six months in your referrals try the Affiliate Programme tab. This will provide you with every part you want, together with banners and your referral hyperlink, to start out selling the platform.
Mirelia Networks Evaluation – Wrapping up
Mirelia Networks is a robust data-driven DSP with a sensible choice of high-converting creatives to suit your technique.
The platform is properly designed and makes use of modern advert tech options that present courting associates with high-quality site visitors and leads.
The good concentrating on options are notably helpful and the anti-fraud software program and high-end safety imply advertisers are in secure arms.
As an affiliate, you’ll have the ability to get aggressive charges and private stay assist by way of an modern DSP that gives nice efficiency and worth.
There’s additionally a wide selection of cost strategies to fund your account.
Whereas the platform is a bit totally different from what you might be used to, it’s straightforward to get the dangle of and most associates will likely be up and operating very quickly in any respect.
The platform additionally has loads of optimization and monitoring choices, together with real-time statistics to spice up your ROI.
In the event you wanna see insane outcomes from high-quality members space site visitors, register an account with Mirelia Networks.